Blog Page

Questions to Ask yourself Before Shifting to a New SEO Technique

1. Do you have the time to accomplish everything?

2. Bring your plan into action, but who will implement the same?

3. Can the task be accomplished?  Assigning a task to an individual based on job descriptions rather than ability, capacity or skill can definitely be a critical mistake.

4. Consistently measure progress. You have to decide on the type of metrics that you should use, but what’s more important is that you have to properly monitor the same. Will your metrics show if a particular set of work is still in the process of completion? Will you be able to easily measure such work? How often do you have to track your work?

5. You should start documenting all the results. Share visual feedback as well as outcomes of your project’s progress. If you are working with a team, sharing positive results will encourage the group to work better together. These days, complex search engine optimization universe has a synergistic team effort which can only boost your chances of becoming successful.

6. Proper Control – Measure and Monitor this

Web Analytics is where you have to look at your current progress. Review the same in line with the initial situation analysis. Feedbacks serve to tweak and redefine your strategy. It could also close the loop and make the system powerful as it develops and evolves over time.

7. It’s a must that you keep the measurements relevant. Remaining on top of the SERPs is definitely best. As it is, having a higher search ranking matters most. However, it’s more significant to measure the bottom-line effect on the profitability of your business. This is a question i recently asked of an seo agency-

8. Who’ll be measuring the metrics? This is where the right software program comes in. Scripts as well as software record data help a lot, but someone must compile the data and present the same to the team members. In addition, if certain trends can be spotted earlier, you can easily modify your actions so as to get higher results.

9. Just how frequent will you have to measure the data? Gathering and analyzing information should not become the end in itself. You have to choose the best and optimal schedule. Stick to this schedule.

10. What type of resources and tools do your require? How costly and complex your monitoring systems and programs must be would largely depend on the scale and scope of your business in addition to the diversity of your search engine optimization efforts.

seo technique

Effective SEO Tips that will Improve your On-Page Optimization

Select the right key phrase. Rather than choosing a single keyword, you’ll get a much better chance to rank with a key phrase. Select a key phrase which works better compared to keywords.

·       Optimize your images

·       Focus on the right keywords

·       The keywords should be placed in the first paragraph

·       Come up with URLs that are SEO-friendly

·       Take note of the optimal keyword density percentage

·       Relative Meta description

·       Short and sweet title

·       Content quality

·       Descriptive and interesting to read

Descriptive and interesting article – it’s a fact that no one’s going to like boring and long articles. It’s important that you write content that is interesting to read with the right descriptions that will make the entire article clear and precise.

Content quality – plagiarism is a big no-no. Never copy paste content from other web sites. This will never bring you traffic. The search engine has very good eyes to find duplicate content. In addition, you should also avoid keyword stuffing as well as other black hat SEO tactics.

The right title – know how to come up with a hot and sweet title. The title must be related to your content, and make sure that the keywords are present in your title. When it comes to length, keep the article title between forty to sixty-five characters.

Optimal keyword density ratio – Make it a point to maintain the keyword density so as not to bet Google algorithm penalties.

How to Help your Web Site Get Past 2014

The possibility of changing your tactics is definitely a strong one when it comes to the field of search engine optimization. Dealing with SEO is tight-wire. If you jump on a bandwagon at a quicker pace, you risk getting picked up with black hat search engine optimization. If you’re too conservative, then you run the risks of losing lots of search traffic to your rivals.

The main issue is that many SEO experts and webmasters actually listen to each other. They do this more than listening to Google or Matt Cutts. When Matt Cutts released a video, he is doing it to help many Internet marketers. You do not have to play games when it comes to search engine optimization. You practically have to listen and comprehend how Google sees a “quality” web site. Afterwards, make certain that you do everything so that your web site aligns with the right guidelines.


Google AdWords, a Valuable Tool for Every Online Business

Your ad copy would be tagged with a keyword or phrase that you will identify based on the message you want to deliver through your campaign. You can decide on the keyword or phrase through the help of the Google Keyword Selection Tool. Your investment will not be wasted with massive random traffic that does not bring value to your business. Google AdWords focuses on targeted highly-relevant and specific traffic. Google AdWords focuses on capturing the attention of those who are most likely to buy the product or service you are promoting.

Exposure not based on price. Google Adwords is not a bidding game wherein the player who bids the highest price gets the most exposure. The only factors that could make a campaign land on the best locations and the highest rankings are relevance and quality to the customer’s experience. Google AdWords attributes an effective marketing campaign to the quality that your campaign can offer to your intended consumer. It’s not a price game after all. No amount of money can make a lousy and irrelevant campaign score high. Consequently, you only need to ensure the relevance and quality of your campaign to make it effective. The cost will not do the trick.

Value-based charges. Again, Google Adwords is a pay-per-click platform. Thus, you only need to pay Google AdWords when a viewer or reader has already clicked on your ad. In addition, Google AdWords has noted a generally high conversion rate. Clicks are just clicks. They could be the trigger but they only bring value to a business when they are already converted to sales. With Google AdWords, you do not have to burn your company’s budget by spending for ads that have not yet been seen by the ones you want to promote to. You will only pay for something that will bring you value in return.

Monitoring of metrics and ROI. Indeed, you cannot manage what you cannot measure. Measurement plays an essential role in the effectiveness of any marketing initiative. You can check your clicks and views anytime you want. These metrics will help you forecast and project when you could start generating and reaping your marketing initiative’s return of investment. Keeping an eye on your metrics will grant you a better leverage in continuously optimizing your campaign for an extended period of time. You will be kept on the loop with what is happening with your ads. Or you can go to an adwords consultant-claire jarrett.